VERIZON
IMMERSIVE 360° MULTI-VIEW MOBILE/APP EXPERIENCE
Partnership between TriggerXR, Pepsi and Verizon to create an opportunity for fans to experience the 2022 Super Bowl Halftime Show through an AR-powered experience.
roles
UI / UX Design, Interaction Design
UX Research, Best Practices for Video Players
Design System Management
Product Management / Analytics, KPIs
User Testing, Client Critique
Copywriting, UX Writing
DESIGN SYSTEM
As with any large corporate client, Verizon partner products must employ a strict use of design guidelines to remain consistent with the corporate brand. Since this was an ongoing project with several event activations for the app, some happening simultaneously, I created a scaled down design system that would fit as a style guide for any collaborating UI designers or art directors at TriggerXR. In certain cases such as the video player controls or onboarding icons, custom icons needed to be created and were approved by Verizon’s iconography team.
ONBOARDiNG wireframes
As with any large corporate client, Verizon partner products must employ a strict use of design guidelines to remain consistent with the corporate brand. Since this was an ongoing project with several event activations for the app, some happening simultaneously, I created a scaled down design system that would fit as a style guide for any collaborating UI designers or art directors at TriggerXR. In certain cases such as the video player controls or onboarding icons, custom icons needed to be created and were approved by Verizon’s iconography team.
landing page wireframes
user onboarding
PROJECT BACKGROUND
The immersive 360º Web AR live experience (working name “Portals”) was accessible through mobile web and integrated into various partner applications including the 2022 Super Bowl Halftime Show, Phoenix Suns, The Indy 500, X Games, Latin Grammys and more. Upon launch, users have an AR view of their physical environment and were able to place a “portal” and step inside, digitally transported them to the venue. The integration allowed football fans to toggle between three different views, one on each sideline and a Director’s Cut and included a curated feed of the main stage.
loading page
portal entry
rolodex comps
build feedback
“Branding bar” guidelines
key takeaways
approved marketing designs
web landing screens
sizzle reel
prototyping navigation & controls
As with any large corporate client, Verizon partner products must employ a strict use of design guidelines to remain consistent with the corporate brand. Since this was an ongoing project with several event activations for the app, some happening simultaneously, I created a scaled down design system that would fit as a style guide for any collaborating UI designers or art directors at TriggerXR. In certain cases such as the video player controls or onboarding icons, custom icons needed to be created and were approved by Verizon’s iconography team.
Camera selection wireframes
Camera selection wireframes
As with any large corporate client, Verizon partner products must employ a strict use of design guidelines to remain consistent with the corporate brand. Since this was an ongoing project with several event activations for the app, some happening simultaneously, I created a scaled down design system that would fit as a style guide for any collaborating UI designers or art directors at TriggerXR. In certain cases such as the video player controls or onboarding icons, custom icons needed to be created and were approved by Verizon’s iconography team.